About TheRetailPlanet.com

TheRetailPlanet.com was borne from Dr. Richard Fenker’s vision that there might be an easier approach to retail property evaluation based on property scoring versus sales forecasting. Dr. Fenker outlines his vision in his latest book “How Retailers Find Their Place, Introducing BrandScore” and here is an excerpt which provides the direction for our company.

We all understand the concept of scoring whether we are talking about credit, fine wines, sports or the movies whereas forecasting often carries the burden of statistical or financial interpretations that are not commonly used in business environments.

Founded on these initial observations, the first versions of my property scoring system were designed in 2004. They were based on the assumption that all commercial property can be classified, or scored, on seven key dimensions. These early models were limited due to the lack of detailed information on shopping centers and retail areas. However, by the time TheRetailPlanet.com was launched in early 2010, we had addressed this problem with the development of ShopPoint, our comprehensive database of retailers, centers and retail districts. Scoring all retail property in the United States was now a solvable problem.

Through this vision TheRetailPlanet.com is breaking new ground in geocoded business information for the Retail industry. Our products provide Intelligence for Retail Site Selection and Tenant Recruitment. To read more about the BrandScore technology please visit the BrandScore page.